A different kind of towel that’s luxuriously soft, really absorbent, and dries like its job depends on it
Woven from the softest, smoothest cotton on Earth to make sure it feels great when you use it
Thirsty waffle weave soaks up water fast and dries itself out quick when you’re done
Made from 100% American-grown supima cotton
The strength of extra long cotton fibers create a longer lasting fabric that does its job well for the life of the towel
Gets better over time as the waffle weave gets deeper and thirstier with use
Lightweight and storage friendly—about 30% lighter and 50% less bulky versus average terry towels
Garment washing makes the towels even softer and gives it the signature 3D texture of the weave
Compressible weave and lightweight build make it a great option for travel when you want to bring your own towel
1 | Separate
Always wash and dry your towels separate from other laundry. Keeping the load lighter will help your machine get a deeper clean. This also helps avoid buttons and zippers getting caught on threads.
2 | Wash
Wash in cool water on a gentle cycle every 3 to 4 days.
3 | Dry
Remove from the washer and give each towel a few shakes before putting them in the dryer. Tumble dry low. High heat can damage the fibers and make your towels feel hard. Before folding and storing, make sure the towels are completely dry. Storing them wet will result in unwanted smells over time.
4 | Avoid fabric softeners
Softeners work by coating fibers, which minimizes the towel’s natural ability to absorb. So instead of dryer sheets or liquid softeners, try using Wool Dryer Balls.
5 | Hang after use
Don't leave your towels bunched up on the floor or in a laundry basket. To avoid a musty towel, hang it up flat after every shower/bath. The shower curtain rod, bath tub, or even a chair work perfectly as horizontal surfaces to hang your towel over while they dry. Hanging your towel helps it dry properly so you can use it more often between washes.